UCID® stands for User Centered Industrial Design, a design method developed by Indes

The extent to which users understand and appreciate a product determines its success. By testing these aspects as early as possible in the product development process, it is possible to greatly enhance the likelihood of creating a user-appreciated product. Besides user-appreciation, UCID® facilitates more effective communication between marketing and product development, helping to focus on those aspects that really count !
Essential to UCID® is that the product concepts will be tested with users as early as possible, to use the feedback as a driver in the decision making process. By defining critical user scenarios, identifying critical users and conducting user tests with brochures, simulations and rapid prototyping, we make certain that the product is suitable for all users involved. With UCID®, one can:
· develop products that the user understands and appreciates
· involve users in the process in an efficient manner
· avoid expensive rework
· achieve market success

This is how we do it!